Rock Hard Cosmetics was founded by makeup artist Alison Padavan. A diehard music fan, Alison grew up attending industry events, putting her directly in touch with top music stars who inspired her, up close and personal. Rock Hard started with a unique concept- merging music and color. After graduating from New York University and forging a successful career as a makeup artist, Alison was asked to create custom makeup and nail colors for new artist music tours and star-studded events.