Callie of Powders and Potions

As a self-confessed shopaholic, I like to think that I know what makes for an enjoyable on-line shopping expedition! The surroundings must be attractive, and it should be easy to find exactly what you want... and even easier to buy wonderful things that you didn't even know you wanted! Beyond anything, there must be lots of exciting and different products, which tantalise and lead a girl into temptation.

Therefore, after spending enormous amounts of time browsing for groovy girly goodies, and being disappointed on so many occasions to find that the things I discovered were not available in the UK, I decided to create a whole new 'boutique' for glamorous girls of all ages especially for the UK market. A UK boutique that you visit from the comfort of your own home, that caters for girls who like to be pampered, and surrounds you with a sensual atmosphere and exciting products which have been sourced from all over the world, from Hawaii to Australia.

I wanted to ensure that by being innovative, I could create a shopping experience to be enjoyed time and time again. I am therefore proud to introduce several of our featured brands to the UK for the very first time. Pinkie Swear, PaperDoll, Sugar Cosmetics, Jaqua, Bella Il Fiore and Mama Coco's all make their UK debut here with Powders & Potions. We are also very pleased to be able to increase the UK profiles of other overseas companies such as Lola Cosmetics, Lip Lingerie, Original Bombshell, Pilar and Lucy and Nanadebary, who already have a celebrity following in the USA, but are relatively unknown here.

Caroline Burrell