When Arlyne and Joey Roer, a mother and daughter team, created Joey New York, they took a serious approach to business. "We thought, let's not put more of the same out there. Let's make truly different, innovative, and needed products," says Joey. Working from their own ideas, the Roers consult with dermatologists and chemists. Joey New York has made its mark with simple, yet effective problem/solution formulas. "This is a universal line for all ethnicities, anyone can use these products."