From hipsters to housewives, sorority girls to socialites, PaperDoll celebrates the different personalities, moods and attitudes that make up the feminine species. We understand that secret longing to break from tradition, to be different, to change personas as easily as changing lipstick. That's what PaperDoll is all about: dressing up, going out, showing off. It's about exploring your wild side for an evening, a night, a weekend, a lifetime. It's about feeling attractive and desirable and unobtainable - or not. It's about being uniquely and unapologetically female...a woman by any definition.